Red is like no other color. It can be at once sexy and sophisticated. It can reel you in or give you the cold shoulder. It can be passionate and yet also, tragically heartless.
Red also carries with it a long, rich history. It’s a color for victory, wealth, resistance, and power, worn by everyone throughout history, almost always to make a statement — from nobility and royalty to executives and politicians. In the arts, red has always been a powerful tool used to draw the attention of the viewer as it’s one of the first colors our eyes are pre-programmed to notice. That’s why, perhaps, it wields such a huge influence — especially in fashion.
I won’t go into detail about just how many designers have, throughout the decades, featured red in their collections. The truth is: They’re just too damn many. I want to, however, talk about the present — our recent obsession with this seductive primary, which started gaining huge momentum last year. So, what’s the status of the trend in 2024? Before you ask, no, red isn’t out — yet. It’s continuing to enjoy a long, drawn-out moment in the limelight. From raging blood-like reds and full-wine burgundies to orange-tinged tomato hues, designers are still embedding pops of this striking color in their lineups.