Formerly a fashion buyer and manager at Los Angeles’s H.Lorenzo, Athena Son put her years of industry experience into creating FOR:U — a sleek new app that’s attempting to change the way shoppers discover fashion online. Here, I sit down at the table with Athena to discuss her new venture.
All the must-know style intel from around the world — as viewed through the lens of LA-based storyteller Mari Alexander.
All the must-know style intel from around the world — as viewed through the lens of LA-based storyteller Mari Alexander.