Copenhagen Fashion Week — one of Scandinavia’s most fashionable events — just wrapped up last week. The three-day schedule of shows re-energized the fashion community with enough Scandi style to last us a long time.
But this year, the quintessential minimalist-chic aesthetic associated with Nordic fashion looked a little different. Forget subtle; brands sent down collections that felt colorful, playful and full of life. Many capitalized on the 00s nostalgia sweeping the world, leaning into the era’s cheeky maximalism and self-expression.
But of course, it went beyond that. Scandinavian darling Ganni presented a free-wheeling collection chock-full of denim, bold color and cowboy boots; models pedaling bikes debuted these looks on a pier covered in chalk art. (Di)vision presented a collection that felt gritty, raw and decidedly different from any stereotypes about Nordic fashion. Baum und Pferdgarten decided to ease up on prints and dive head-first into color-blocking, and ROTATE wrapped up the season with a blast of party-inspired lineup full of glamorous, shimmery dresses.
But the bigger — and more important — common thread here was these brand’s commitment to sustainability. Copenhagen Fashion Week, after all, has always been ahead of the curve in that department, making it an ethical pillar for every designer who participates in the multi-day event (to be more specific, this involves an 18-point list of minimum sustainability requirements that every brand has to meet).
This is what makes Copenhagen Fashion Week so great, and why it’s been rising in the ranks as one of the most influential fashion weeks in the world. It’s also why Copenhagen has been on my personal bucket-list for so long. And now that I’ve had a chance to unwind and review my field notes, it’s time to reflect on those shows that truly made an impact. Let’s get started.
NO. 1 Gestuz
Taking cues from Los Angeles in the late 90s and early 00s, Gestuz’s spring-summer collection is punctuated by cargo pants, exposed thongs and midriff-baring tops. Creative director Sanne Sehested has taken the kitschy, elemental aspects of the era and refined them in a way that feels clean and purposeful. As such, everything is wearable and easy. Think: monochromatic matching sets, throw-it-on-and-go dresses and leather jackets. And the colors? Saturated and bold, with mixed-in neutrals that call back to Scandi minimalism.
What I loved most
Every item here is infinitely cool — from the silhouettes to the colors to that “it-girl” factor. But it’s also perfectly wearable and downright fun. Also noteworthy: Gestuz made a curated selection of its runway pieces available to shop right away. Coupled with its relatively approachable price point, this makes Gestuz all the more exciting to me. (Read my full review here.)