I pick up a stick of gum from my seat and examine it — It’s wrapped in red foil belted with A candy-colored outer paper.
In retro-inspired letters, it reads: Daily Chewing Gum Therapy. That’s the title of Danish designer Henrik Vibskov’s fall-winter 2024 show at Copenhagen Fashion Week. Øksnehallen’s event space is doused in bubblegum pink. Multiple stalls are set up like confessional booths across the runway, with doors and squiggly circular windows. “What’s happening here?” My mind races.
When the lights dim, I can feel a giddy sense of excitement edging through. The windows glow red, and then, the doors open. Eyes dart. Necks crane. Phones are out. Dancers in inflatable costumes step outside, moving their bodies to every twist and curl of the saxophone playing in the background.
From the windows, they pull on pink mesh fabric — stretching it like an endless ribbon of bubblegum squeezed through a factory extruder. Their dresses flare and swell with movement. (It’s worth noting that Henrik created the dancers’ costumes for a performance of Flammenwerfer that’s taking place this spring in Malmö, Sweden.) It looks whimsical — alien, even. By the time the dancers disappear out of sight and the models step onto the runway, I’m already glued to my seat.