You can feel the sonic vibration through the soles of your feet. Up your spine. Down your fingertips.
Over the beat of thrumming hip-hop music, the air-horn is unleashed: be-be-be-bahhhhh. That, you can feel straight in your chest. Every part of the body is tuned in, shaken awake, pulled whole into the moment. Right here, in this basketball court divided by crisscross mesh, surrounded by a very different kind of fashion week crowd. And if the soundscape – dreamed up for the event by the French producer Princ€ – doesn’t get your blood pumping, the clothes undoubtedly will.
Out comes the first model, walking at a fast clip in a pair of scruffy, torn jeans and low-slung chain belt. She’s wearing sneakers and an oversized tee. For lots of guests, this look must tickle some kind of memory. It’s a look that would fit perfectly at a ‘90s rave, against the backdrop of some cool, hip warehouse complete with electronic music and maybe even a light show. But to founder and designer Elisabet Stamm, it’s a repository of memories.
Last season, the brand made its debut at Copenhagen Fashion Week with a show that brought audiences closer to outer space; aliens turned up on earth, bemusedly wandering through the labyrinthian runway. This season, in her second show at Copenhagen Fashion Week dubbed “Don’t Stop, We’re Dreaming,” Elisabet poured pieces of herself into the collection. In an industry buckling under the pressure of virality, of making the right bets, and of doing all of that at a punishing speed, the Danish designer’s personal approach, with its very concrete imagery, feels important – if not necessary.