We’re standing by the ruffled water near the banks of Øresund.
We’re shielding ourselves from a wind that seems to have lost its way from the Commonwealth Bay – a kind of wind that’s capable of lifting you and setting you down a few feet away. Umbrellas today are a necessity. Rain has pummeled the city. Clouds have moved into the sky and have just been squatting there all day. Saks Potts told us to prepare for bad weather. In show invitations, the brand alerted guests, “It’s going to rain! Let’s embrace it!” After all, days like this happen in Copenhagen – just one of those inexplicable quirks of the city, I guess.
It’s too bad that today was supposed to be an ode to summertime bliss. “Saks Potts celebrates the uniqueness of Danish summers, which hold a specific significance for those who grew up in Scandinavian countries,” the show notes read. In Denmark, summer memories are formed in places like this – around swimming piers and beaches. Families and friends meet by the sun-dappled sea as much to socialize as to swim. And this little oasis, whose history can be traced back to 1901, is proof. Water, in the summer, is energy.
That’s why it’s not surprising at all that Saks Potts, whose entire ethos has evolved to embrace the family unit, is holding its spring-summer 2024 show right here. Here, between the historical bathing establishment and the iconic Cafe Jorden Rundt – a favorite childhood summer spot for best friends and founders Cathrine Saks and Barbara Potts. Bonus: It’s also next to the kindergarten where they met as tots some 25 years ago.
Even in this less-than-ideal weather, the location’s charm is undeniable. And as I take my seat along the 200-meter runway that looks out to the sea, I begin musing about the perfect summer here, tuning out the pitter-patter of raindrops on my umbrella – if only for a few fleeting moments.
Playing on Nostalgia.
This isn’t the first time nostalgia played a part in Saks Potts’ productions. Last season, we were invited to Tivoli Gardens – one of the oldest amusement parks in the world and a refuge for overjoyed tots and their parents. A marching band entertained the audience, parents brought their toddlers, and so did the models who walked the show. It was a true family affair, one that marked a very distinct growing-up moment for Saks Potts.
No strangers to virality, Cathrine and Barbara started the insta-favorite brand at the ages of 19 and 20, and it has changed, just as they did, over the course of 10 years. But this doesn’t mean they buffer themselves from the more playful, creative parts that made them such a success in the first place.
This comes into clear focus when Alana Hadid steps onto the pier-slash-runway to the sound of “Lyngen er Lilla” – a Danish summer song by singer Lis Sørensen and a favorite of Cathrine and Barbara. A shimmering sequined skirt layered on top of pants. Silver flip-flops. A tawny blazer thrown on top of bandeau top for a dose of casual-seriousness. Ah, yes, we’re in for a summertime treat.