We gathered in front of a golden relief of Pegasus — its wings spread, four hooves in the air mid-gallop.
The street vibrated with the tension of carrying such a sizable crowd, all huddled together against the wind, waiting to enter the Den Frie Udstilling. Everyone was dressed for the occasion, and that is, brilliantly. But despite the style, all the incredible fashion worth a photographer’s flashbulb, my attention was pulled right back to this building. Home to the 1891-born Danish artists’ association, the museum is a haven for contemporary art and historically, a refuge for some of the country’s most prolific artists. Translated, it means “The Free Exhibition.” A fitting location for a show centered around the art world.
But first, some background: OpéraSPORT’s story began in 2019, when friends Awa Malina Stelter and Stephanie Gundelach set out to create a brand that messaged a joint effort: eliminating waste in fashion. The two already had experience working in the industry — Awa in design and production, and Stephanie in styling — and they saw first-hand the environmental and social impact of the fashion industry. Focusing on small, limited runs was a no-brainer for the duo, who began crafting garments with recycled or organic fabrics, and produced just enough of them to satisfy demand. Quality over quantity — always.