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Athena Son on Building and Evolving Fashion Curation App FOR:U

Formerly a fashion buyer and manager at Los Angeles’s H.Lorenzo, Athena Son put her years of industry experience into creating FOR:U — a sleek new app that’s attempting to change the way shoppers discover fashion online. Here, I sit down at the table with Athena to discuss her new venture.

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Journalist and editor Mari Alexander first started MGR as a love letter to fashion and culture in Los Angeles in 2019. Over the years, it ballooned into a platform that highlights a new generation of independent designers through runway reviews, designer interviews, and trend reports. With a globetrotting, multicultural background, Mari strives to bring diverse stories to life through vivid, first-person storytelling and insightful reporting.

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