Belgian brand Façon Jacmin made its entrance to the Paris Fashion Week schedule by imagining the morning after an annual cocktail party at the Wallonie-Bruxelles Délégation. With several vignettes depicting hungover revelers, Façon Jacmin made the case for an easy, on-the-go wardrobe — with clever twists.

Façon Jacmin is the Life of the (After)Party at Paris Fashion Week SS26

Belgian brand Façon Jacmin made its entrance to the Paris Fashion Week schedule by imagining the morning after an annual cocktail party at the Wallonie-Bruxelles Délégation. With several vignettes depicting hungover revelers, Façon Jacmin made the case for an easy, on-the-go wardrobe — with clever twists.
October 20, 2025
article by Mari Alexander/

photography by Camille Mompach, Erwan Richard, and Manu Harrau

The Wallonie-Bruxelles Délégation in Paris is trashed when I arrive. The floor is a graveyard of confetti and empty bottles.

There are crumbled newspapers and half-deflated balloons. Towels, tape, and various articles of trash are scattered all around the grand hall and stage, and a big tray of pains au chocolat sits there almost untouched from the night before. Peering over these scenes of post-party carnage is one reveler, clad in a pinstripe top and a black skirt, with a sheet of toilet paper stuck to the bottom of her heels. She squints, still mildly inebriated, before making her way down the stage, using the wall to steady herself. Guests gather in a semi-circle, some peering down from a second-story balcony, all eyes on her. It’s hard to look away — until I feel a gentle nudge from behind. Another model eases her way through the crowd and into the spotlight. Wait … is she wearing a table? And are those croissants?

On the leftMany models wear sunglasses (by Belgian brand Komono) as if to cover up dark circles under their eyes after pulling an all-nighter.

Yes and yes — but first, some background. Eager to ditch her corporate consulting gig and make a leap into a creative field, Ségolène Jacmin pitched the idea of starting a fashion brand to her twin sister Alexandra, who’d studied fashion at La Cambre in Brussels and learned the ropes at Jean Paul Gaultier and Maison Margiela in Paris. At first, Alexandra’s response was lukewarm — but over Christmas, she surprised her sister with many ideas and sketches. The duo built Façon Jacmin in 2016 on the premise of recasting vintage denim into new, architectural creations that put focus on craftsmanship and longevity. 

“Our big values are quality, resistance and finishing — we want to create pieces you can keep your whole life,” Ségolène told Vogue India almost two years after the launch. What began as a mobile boutique roaming Antwerp and Brussels soon evolved into a flagship store and a growing global brand. Now, the Belgian designers are taking their place on the international stage with their first presentation at Paris Fashion Week spring-summer 2026 — and so far, their entrance to the schedule is off to a terrific (and incredibly fun) start.

The title — “The Morning After” — may tell you everything you need to know about the story, which takes place the morning after an “iconic annual cocktail” event at the Wallonie-Bruxelles Délégation. (The event, according to the show notes, brings together politicians, artists, and prominent media and fashion figures under one roof.) Throughout the vignette, more revelers stumble out slowly, all seemingly suffering from a collective hangover. Many — if not all — have frizzy, disheveled hair and smudged makeup that makes you think: Oof! They’ve had a rough night. 

On the rightHalf-smoked cigarette butts, makeup, and wine bottles also litter the space at Wallonie-Bruxelles Délégation.

Still, they resume their daily routine. While some collapse in a stupor on the couch, others begin — very lazily, if I may add — the inevitable post-party clean-up. A few models make attempts at straightening themselves out before heading to work, cleaning up smeared lipstick that has traveled to their cheeks. The clothes, too, echo that post-party drunkenness. Ségolène and Alexandra build an on-the-go wardrobe that’s full of easy essentials. They do so, however, with a twist — by exploring the possibilities of each individual garment and smartly dealing out new silhouettes. 

In practice, this means injecting spontaneity into, say, a tried-and-tested T-shirt by pinching the seam at the front to give it a sloppy, wrinkled appearance. (That the model wears it with nothing but a bikini bottom, with a towel wrapped around her head, makes it even more chaotic.) Easy silky pieces are draped around the body, with soft gathers and side ties that create interesting asymmetry. Tops are half-inverted with straps hanging at odd places. Pants shape-shift into skirts, and necklines become hemlines. Shirts are slightly askew, as if still twisted from the struggle of getting them on. 

Made for a hurried lifestyle, sporty silhouettes are intermingled throughout, delivered in pinstripes long associated with the corporate types. One look features an oversized red-and-navy windbreaker over a striped pajama-like shirt that peeks out at the collar and cuffs — all teamed up with a powder-blue pencil skirt. The offbeat styling represents a manic hodgepodge of ideas: sleepwear, athleticwear, businesswear. But who cares? Didn’t I mention there’s someone wearing a table, doling out pastries? 

On the leftLoop earplugs are worn to "protect" the models' ears from loud noises that might worsen their post-hangover headache and sensitivity to sound.

After one vignette ends, another begins. Now, there are models breaking out in a dance, aimlessly walking on a treadmill, vacuuming the floor of confetti (without much success). In the middle of it all, I spot some strong denim offerings — the brand’s bread and butter. There are several pieces that reflect a nonchalant ease, like pajama-inspired drawstring jeans and softly tailored shirts with rounded lapels. A standout piece in the collection is a hybridized jacket — denim at the front, black cotton hoodie at the back. The hanging double sleeves are particularly playful.

One of the biggest takeaways from the presentation, however, is just how much fun the models appear to be having on the floor. It’s infectious. Case in point: There’s a massive applause that erupts at the end of each vignette, followed by lots of hoots and cheers. So, it’s safe to say that though it may be their first outing at Paris Fashion Week, Ségolène and Alexandra sure know how to bring the party.