Between swaying canopy leaves, sunlight flickers like a nervous filament on the verge of shorting out, as a delicate fog drifts and crescendoes into the sky.
As I take my seat along a winding wood-chip-lined pathway in a forested area on Refshaleøen, my senses catch something else undressing in the air — an earthy, musky blend of suede, wood, and pine. (At the entrance, the show’s signature scent was spritzed on handheld fans given out to guests.) Finding this patch of greenery on an island that’s mostly old shipping containers and gray, gray, gray everywhere feels like stumbling onto a secret hidden in plain sight. It’s an unexpected surprise — and so is this sunshine. For the past week or so, the weather in Copenhagen has been so ill-mannered. Rain would arrive unannounced. Sunshine would cancel at the last possible moment. The situation was a little touch-and-go earlier, but right now, the skies are on their best behavior.
If you ask Rolf Ekroth, the Finnish brand’s namesake founder and designer, this wasn’t all luck. He’d been working hard at manifesting good weather for a while now, compulsively checking the forecast multiple times a week at first and then several times a day leading up to the show. He knew hosting an outdoor event would be risky, to say the least, but for the brand’s spring-summer 2026 outing at Copenhagen Fashion Week, taking some risks came with the territory. A month before the show, the designer went to see the post-apocalyptic horror film, 28 Years Later, which powerfully examines what it means to survive when the world — and the people living in it — have been pushed past the brink.
“It sort of became the theme because it’s always a struggle to survive,” Rolf tells me during an interview a few days later. “It’s sort of a small wink of an eye to the real struggles of running this brand. So, [it] felt very apropos to do an outdoor show.” In the show’s beginning moments, the scene is set with “Promised Land” by Young Fathers, from the film’s soundtrack. It starts with a low, humming drone, which gives way to layered, chant-like vocals. Grainy synth pads and airy reverberations capture a simultaneously eerie but hopeful mood. This is the world that the first model charges into, his gait confident, his expression unwavering.