The initial visual impact of the Miss Millefiori Dior pop-up in Los Angeles primes me for what’s to come.
I haven’t even sniffed the new perfume yet, but as soon as I step inside the space on Melrose Avenue, a fantasy unfurls all on its own. The throaty sounds of the road disappear; the boxy, metallic landscape of shops all gone. Between corners bursting with florals and the play of lavender and rose, I feel as though I’ve been dropped into the middle of a spring pasture — surrounded by idyllic green hills and valleys draped in a tablecloth of flowers.
In several corners across the pop-up, bottles of neatly displayed Miss Dior offer visitors an opportunity to interact with one of Dior’s most iconic scents. First created in 1947, the fragrance was Christian Dior’s ode to his sister, Catherine, who was a French resistance fighter during World War II and earned several medals of honor for her bravery. Coincidently, she spent much of time after the war trading and tending to flowers. A fruity and floral chypre, Miss Dior was meant to embody Catherine’s resilience — all while reminding a post-war world of beauty, poetry and love.