The space is raw and monolithic. There’s a rigid geometry to everything and abundant glass all around.
Enormous concrete columns rise to the towering ceiling. Light gushes into the venue — an exhibition hall in the Papirøen district. Despite it being overcast outside, it’s still exceptionally luminous here. Many guests are taking advantage of this starkly photogenic and well-lit environment, posing in their best outfits for photographers and selfies. Brand representatives are flitting across the sprawling floor, ushering attendees to their empty seats. This is the mise-en-scene at Danish brand Herskind’s fall-winter 2025 show at Copenhagen Fashion Week before a metronomic noise breaks apart the clamor of voices.
Beep. Beep. Beep. Beep. The show’s soundtrack opens with a series of sounds, like the warning signals of an electrocardiogram machine, before easing into a booming beat. The first model steps out in satisfying sync with the music. She’s sporting a bomber-and-shorts ensemble in a sunny yellow tone that can only be likened to a luxuriously creamy stick of butter. The sleeves are wide, the texture soft. With its undertones of wearability and an outer shell of effortless polish (especially if you factor in the crisp white button-up and knee-high boots), the opening look perfectly toes the line between function and structure.
Next comes a teddy coat — fuzzy and affectionate in the way it cuddles with and envelopes the model’s body. She’s comfortable and chic at the same time, her hair slicked apart to create a wet-looking, glossy front. She walks with a confident, determined gait, like she has somewhere to be — and she needs to get there on time and in style.