Your brand is still fairly young, but how has it evolved from when you first started to now? What’s changed or stayed the same?
It was very rough. I just flew to Turkey for two weeks. My company is in Turkey. I’m also partly based there. I went there and [figured out all the production]. I just kind of did it in two weeks — without really planning anything. During that, I had an offer from a retail store. I got my first wholesale order from Studio183 in Berlin, and that gave me the push to start this business for real. Just after two months, I launched two wild seasons, which is wild. The first was the exclusive collection for this retailer, and the second one was my first independent collection, and that went off. […] I was nominated by Highsnobiety for the BERLIN, BERLIN prize, and i-D Italy named me as one of the “rebel” emerging labels.
What’s changed or stayed the same?
But what I did back then was very queer and sexy, and open and exposed because that’s how I personally live. Meanwhile, I’m a very spiritual woman. I’m also a Muslim myself. So, the way we practice is very spiritual. It was this personal path. I had become a modest woman. I was wearing a hijab for a while, and while I was wearing a hijab, I really didn’t feel like exposing women, because I was not exposed. For me, modesty is royalty — it can be so divinely beautiful.
I was just kind of on a spiritual path, and I wanted to take this personal development into my business. So, then it was this clashy season, which I did last year. I called it Çağrı; it means “the message.” It was inspired by the message of most religions, what modesty really means, what it does, what it can do, and that this is not something forced, but more a decision someone can take. Wearing a hijab is feminism at its best, because I decide, as a woman, if I want to show my hair or not.
I’m excited to dig into the collection. You have denim, you also have leather — juxtaposed with some lighter, more delicate fabrics. So, tell me a little bit more about how you chose your fabrics for this particular collection.
Well, for me personally, I always go through a special fabric sourcing and what I have in my DNA as a label. My clients love denim, so nothing happens without the denim. I like leather a lot. I use [vegan] leather. If we use real leather, then it’s 100 percent upcycled from existing material. Leather reminds me of the purity of the human body. It’s also very sensual and very sexy on the body. And I’m living in Berlin; we have lots of leather in this city! I [also] really love tailoring — I love the elegance of it. That’s always why I have some light and hard [materials] like wool blended in because of the way it falls and shapes to body.
And speaking of, there’s just so much beautiful drapery here — the way that you manipulate fabric and the twists and the folds, it’s very artistic.
When I was 14, I did draping, because I didn’t know the rest. I didn’t know how to make a pattern back then. Mostly, my little secret in draping is that I love architecture. I take images of buildings — the patterns, the cuts, the shape of the building, or the landscape — and then I translate that into the dress, into the craftsmanship. I just love what draping can do to the human body, because, to me, it’s wearable art, and it’s mostly inspired by Anatolian carpets and architecture like doors and balconies, because our balconies are shaped very differently. I take all of that and blend it into the draping to make a whole concept.
How do you want people who wear your clothes to feel? What’s the attitude you’re tapping into?
What’s the attitude? For me, it’s just fierce. I just want them to feel empowered. I just want them to also feel seen. That’s why my designs are so bold. I really want them to feel seen, heard, and just comfortable. That’s the main attitude — I want them to feel the spirit of Guovarde, which is elegance but also fierceness; I just want them to look very badass. When I see a woman in Guovarde, I really want her to feel herself, like the best-looking, strongest woman. It’s really about empowerment, because in my background, women have been suppressed for so long, and here, I am liberating them.