In short, there’s no denying the historical heft of this district, where Baum und Pferdgarten – a major league player in Copenhagen’s fashion scene – operates its head office and where it has decided to showcase its spring-summer 2024 show, titled “A Postcard from Copenhagen.” Founded by Rikke Baumgarten and Helle Hestehave in the late ‘90s, this Copenhagen-born brand is perhaps one of the biggest success stories to come out of the city, selling brightly printed, romantic, and playfully feminine creations.
Last season, in a show titled The Royal Baumgartens, the duo pulled inspiration from Wes Anderson’s comedy-drama, The Royal Tenenbaums. This season, the mood board came from somewhere closer to home: the city of Copenhagen. Or more accurately, Copenhagen as seen through the fresh lens of a tourist, which the city has been seeing a lot more of lately – thanks to its design, history, fashion, and world-class culinary scene. So, really, with that in mind, this location — one of the most frequented sites on any tourist’s itinerary – is even more fitting. And an oh-so-pretty one to boot.
Taking to the Water.
“Copenhagen dreaming, Copenhagen time, Copenhagen mine!” A reimagined version of Love Shop’s ode to the city blares through the speakers. There’s no mistaking this love letter for anything else; Baum und Pferdgarten is letting everyone know that this is a tribute to the city – to its wooden-plank piers, open-water swimming, and gorgeous harbors. Walk through the city, and you’re bound to see Copenhagen-ers partaking in the coveted local tradition of sprinting to the sauna after an ice-cold dip in the water. And you won’t miss the tourists, in their obligatory boat ride down the canals of Nyhavn.
Copenhagen is known for its water-centric pastimes. “At the heart of Copenhagen is the harbor, which over centuries has brought in life and prosperity,” the show notes read. The nautical bent is strong. As models walk down the cobblestone street, I notice an abundance of Breton stripes, realized in cool, new ways. Like, a denim jacket-and-pants set, cinched by a rope belt festooned with glass seashell and starfish pendants (a collaboration with Copenhagen-based jewelry brand, Lemon Lua). Also present: blue pinstripe shirts and navy gingham outerwear.