Outside of a conference room at the Radisson Blu Scandinavia Hotel, a small blue digital monitor displays what’s on the agenda.
Latimmier. Collection No. 4. Positions of Power. 17:00 – 18:00. Hotel guests walking by ask questions. They wonder: What’s going on? Is there a meeting? Isn’t it a little too late in the day? “It’s fashion week,” someone says. And this is a fashion show – a fashion show set in what’s arguably the most nondescript, least appreciated work environment.
The “meeting” is running late (not atypical of fashion week shows). By 5:20 p.m., all attendees are seated up and down the length of the room. Jet-black chrome panels flank the space, reflecting the luminous ceiling, and a burnt green carpet lends it a certain unremarkable feel. Despite the energetically dressed crowd, you can still feel the space’s stuffy formality. That is, however, until the pre-show chatter simmers into a hush – and a bombastic track fills every square inch of the conference room.