As the airplane accelerated into the dome of the gray sky, I looked out the window and mouthed a wistful “Goodbye” to Copenhagen.
It was an incredible trip — my second season attending Copenhagen Fashion Week. Over the years, the city has emerged as the fifth fashion week after the big four we all know about. People seem to have an inextinguishable interest in the Scandinavian way of living and dressing — that effortless, enviable flair that they seem to achieve better than anyone else. And for the longest time, that je ne sais quoi could be vaguely described as polished, pared-back minimalism. But as we noticed last year, this is very much changing.
This season, we saw designers strike a multitude of attitudes: futuristic, gritty, grungy, romantic, functional, and artsy, even. No longer are they defined to a specific, narrowly defined aesthetic. But there was another shift I noticed. This year, more than before, designers focused on creating experiences rather than just presentations.
Many challenged traditional show formats; Ervin Latimer, for instance, broke the proverbial fourth wall and addressed the crowd directly, narrating the whole show. Saks Potts put on a family-friendly spectacle with a musical performance by a youth ensemble, and featured pregnant models, mums, dads, and their tots. Other designers strived for that viral moment, à la Coperni’s spray-painted dress. A. Roege Hove dressed a naked model onstage in the brand’s signature gauze knitwear, and (Di)vision’s stunt made the social media rounds when a model got up from the dinner table and dragged the tablecloth as part of her dress.