On Rodeo Drive, a restless street of high-end fashion retailers, shopping is serious business. Just take a look at the well-coiffed security guards in funereal suits and black sunglasses.
Or at tall, wrought-iron gates, sometimes embellished with gold. Or notice the determined regulars with crisp shopping bags strung on their arms like beads on a rosary. But step inside the newly opened Louis Vuitton menswear store, and you’ll find an entirely different atmosphere.
Standing next to Vera Wang’s minimalist façade, Louis Vuitton’s first menswear-only store in the state is a multi-colored, two-story playground for grown-ups. That was, after all, the vision of Virgil Abloh, the label’s late artistic director who toyed with the idea of boyhood through multiple seasons during his tenure. An eight-show arc, to be more precise, in which he explored the world through the joyous lens of a child. Abloh’s latest collection is a meditation on that concept, and the 6500-square-foot store perfectly encapsulates that bright energy.