On Hollywood Boulevard, inside the belly of Tinseltown’s tourist district, the scene is different. Above, there’s a burnt-orange sky. Below, the pink terrazzo stars of the Walk of Fame.
And surrounding us, the area’s most iconic buildings — the Chinese theatre, its 90-foot pagoda-shaped roof and bright red columns guarded by foo dogs, and the famous El Capitan and Dolby theatres. Well, what’s different, you ask? There’s not a single vehicle on the road. And if you’ve lived or even visited Los Angeles in the past, you must know that going through the bad-tempered congestion of Hollywood traffic is always an exercise in frustration. And you must also know that when said gridlock disappears, it usually means that some special event is underway.
Tonight, that stretch of the city’s most popular boulevard is shut down to make way for Gucci’s “Love Parade” runway show. It was not too long ago that the luxury house, helmed by Alessandro Michele, announced Hollywood as its location of choice for the show that commemorates the centenary year of the house. (Through the “Gucci Changemakers” program, the fashion house is also committing its philanthropic efforts to the issues of homelessness and mental health in Los Angeles.) For LA fashionistas, it felt like a bit of a win. After all, it’s typically New York, the country’s fashion mecca, that gets all of the good stuff.
But Hollywood makes sense. To the Italian fashion designer, it holds special meaning. His mother, who worked as an assistant in a film production company, had a lifelong love for cinema and supplied him with all the escapist, sepia-era inspiration he needed growing up. “I thought about the adoration of beauty she fed me,” Alessandro writes in his show notes. “About the irrevocable gift of dreams and the mythopoetic aura of cinema. That’s why I chose Hollywood Boulevard.” Or as he calls it, the “temple of the gods.”