How to wear the Y2K-inspired logomania trend: Style Notes

First seen on the runways a few years ago, logomania — an aesthetic trope that involves overt, head-to-toe branding — is still going strong. (Case in point: the Gucci x Balenciaga collection, which upped the ante with crossover pieces that were festooned by logos of both powerhouse brands.) It’s all a part of the greater emergence of Y2K fashion, and in my opinion, has less to do with showing off a particular brand, and more to do with nostalgia. The 2000s was hardly the best of times in fashion — in fact, it was widely considered garish, tacky, tongue-in-cheek. Think: low-slung jeans, denim on denim, and twinning fits. All things that are slowly seeping back into our closets. (Minus the itty-bitty-waisted jeans. That one might take some time to catch on.) However loud and cringe-worthy, we can all agree that 2000s-era clothing was fun. It was carefree. It was flashy, just like the logomania trend. 

So, when my friend Kristin and I decided to meet up for dinner, we thought it would be fun to dress up in a matchy-matchy style. As fashion enthusiasts, we almost always coordinate our outfits, but this time, we wanted to be extra in sync. (NSYNC, get it?) First, we agreed on a color palette: browns and beiges and every shade in between was fair game. Then, I played off the interlocking Gs of her Gucci skirt by opting for this logo-forward design by Polish streetwear label, MISBHV. Founded by Natalia Maczek in Warsaw, MISBHV first debuted on the runways of New York Fashion Week in 2017, and it’s been a hit among celebrities and fashionistas ever since, worn by the likes of the Hadids, Rihanna and more. 

I love the fact that the brand is named after a record store Maczek used to frequent when she was 18. That, to me, is such a cool tidbit, and it makes wearing this logo-covered look special and personal in some way. I paired the top (which has some snazzy, silver chain spaghetti straps) with its matching bottom. Both are exceptionally comfortable; it almost felt like I was wearing pajamas to dinner! On top, I threw on this piece from Tbilisi-based brand, Materiel. Even though it’s originally meant to be worn as a blazer dress, it can easily double as a coat. Finally, I tied my off-white boots with this gorgeous Yuzefi bag, a label dreamed up by Tehran-born designer Naza Yousefi. It all came together quite nicely, but then again, with coordinating sets, it almost always does! So, if you want to recreate this look — or maybe just pluck a few favorite pieces from it — here’s where to shop. 

Writer’s note: I stand firmly against Russia’s invasion of Ukraine and the inexplicable human rights violations that are taking place. As a Georgian, this is an issue near and dear to my heart. Here, I’d like to share a few ways you can help those affected by this tragedy. Every little act of kindness counts.

LA-based journalist and blogger sharing her deep-seated, honest love for fashion and travel. Check in every week for new stories of exploration and roundups!

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