The brains behind the brand: 19-year-old USC student Elena Bonvicini
The concept: Reinventing vintage denim into hip, modern-day apparel.
The backstory: After scouring numerous thrift shops, Elena reconstructed the Levis 501s into a pair of women’s jeans, quickly receiving the thumbs-up from taste-makers and bloggers likes of Chiara Ferragni, Danielle Bernstein and Brittany Xavier.
Found at: Jolie in Newport Beach and this pop-up shop at The LAB Anti-Mall in Costa Mesa.
Mari Alexander
As an Los Angeles-based journalist and fashion writer, Mari Alexander highlights local and global talents through runway reviews, designer interviews, and trend reports.
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